Leading today’s social media platforms, at least in the perspective of marketers, Instagram, with 400+ million active users, is undoubtedly one of the best in terms of exposure it could give every business with.
- In the US alone, there are now 64 million active users (projected to reach 111 million in 2019). It is also the preferred social networking site for teens in the US, blasting Twitter and Facebook.
- Based on a recent study, millennial users spend at least 420 minutes on IG per month (Com Score 2015, mobile trends report).
- Forrester Research revealed that IG users were 58 times more likely to share, comment or like a brand’s post than FB users and 120 times more likely than Twitter users.
To cut the long story short, “IG is the best for brands that want to reach out to audiences who are engaging.”
Tips to Rock on Instagram
Build a solid funnel so that you can start with conversions (turning people into subscribers or customers). Use the AIDA model! (Attention, interest, decision, action). Guide them to what you want them to do in the end – like subscribe to your mailing list.
Create a content that converts
For IG, bear in mind two things—value and great design, such as that from Foundr, which provides users with immediate value along with great design. However, make sure both elements are present—provide value while keeping them interested. You can create great pictures with apps like Typorama and WordSwag. Know what kind of content that your audience likes so that you can immediately bring value and make your brand human and down-to-earth.
While you can drive value to the content you post, you may want to create mixed messages for your audience by taking advantage of the CAPTION, which is important in framing your message and give it the context for your audience.
Create a line that people will want to read more. Use the caption to propose a decision for them, whether you want them to leave a comment, tag their friends or like your photo. It is all about asking them to make a decision.
Then, there is the bio link, one of the most important features of Instagram. It is also the only live link you can have on the comments or captions. Without even saying, make sure that your caption and your bio link work together. For the best results, sell your idea through demonstrating the value that your audience could get if they click the bio link. To create a custom URL, you can use tools like Pretty Link or Bitly.
Following the bio link is the last component of your post, which is your landing page. This is the end of the sales funnel and it is where your audience will complete an action.
Create a fantastic landing page that is also optimized for mobile. Make the process easier for your audience and minimize the actions that they have to take; otherwise, they are less likely to follow through. You can prevent the problem by creating a non-cluttered landing page.
On the headline, be sure to tell your audience right away what you are offering them and what they can expect. Now to get the ROI, you should offer something truly valuable, something your audience will love.
Working the IG Network
Social comes first.
Take advantage of the networking opportunities. MAKE YOURSELF A PART OF THE IG COMMUNITY.
Connect with influencers, startups and entrepreneurs. As they say, “Your network is your net worth.”
Comment of their posts—keep these real, and not limited to ‘nice post,’ ‘wow’
Shout influencers out in one of your posts and do it in your caption or in your image. You can also reuse their image if they permitted you to do so.
One that may work is using only one promotional image out of every 10 images. Remember, it is more about giving and not getting in social media. Main reason is that people hate being advertised to.
Get help from your solid network and influencers in promoting your products
This is called the thunder clap wherein multiple influencers could agree on a specific time to promote your offers, exposing your message and brand to the people.
There you have a crash course on ways to maximize Instagram to your advantage and eventually create 10000+ email subscriber list.
Overall, IG holds a great potential to get engagement and create calls to action for your audience. But always remember the best tip “always gives value and make things very easy for your audience.”
Source: Smart Passive Income