When doing extensive split testing on our online software store SoftwareCasa.com, we realized early on that small changes on product landing pages can have a huge impact on visitor to sales conversion. Switching a red buy-button to blue with small text changes improved conversion rates with up to 50%. I just checked our statistics and one of the campaigns we are currently running is converting visitors to buyers at a rate of 11.62%.
Here are ten fast action steps you can take to greatly improve your online conversion rate (turn visitors into software buyers.)
