Archive for October, 2013

Software Bundle Tactics

soft-bundle-tactics-smallerLearn about bundled software from Linkury software marketing experts.

No doubt you know what bundled software is all about; you may have even purchased a “package” of different software on a whim one day due to the credibility of the main piece of software that you wanted in the package.

To explain further, bundled software is when software is included with another product – it may be hardware in the case of pre-installed software on a new computer or simply as a suite of software that comes all packaged together.

Marketing your software is all about getting your software out there and recognized as the quality product that it is.

One of the major problems with this though, especially as someone relatively new to the field of marketing software, is that the chances are that you are a new participant in a very crowded playing field, and it is not necessarily the best software in any particular field that is the most successful sales-wise.

Good marketing plays a major role in getting your software onto the computers of consumers or whatever your target market is.

There are numerous methods for marketing your software with one of the better known being software bundling. We will take a look at what is involved in this process and why it works.

Stealth Bundling

There are numerous companies out there not the size of Microsoft or Oracle who have managed to develop their own software over the years and have gathered a strong following.

As an additional way of generating revenue, they market software for other parties also. They already have an avid and existing client base with the entire marketing infrastructure in place to target buyers for different types of software and perhaps more importantly, they already have a credible name in the marketplace for providing quality products.

Bundling your software with companies like this enables you to quickly and easily penetrate a market by riding on their coattails. It will cost you in revenue share but will more than make up for it in time and money saved on the marketing front.

It will also allow you to develop your own reputation in your chosen field of expertise. In this instance, your software is bundled with that of an established and better known software company.

Super Stealth Bundling

By integrating a dynamic installer in your software, you are using another company’s software for marketing purposes yet your software remains the “main game.”

A dynamic installer from a company that specializes in software marketing confers many benefits. It can place your software on the cloud with all the benefits that provides, it works from a marketing standpoint as it makes people who download the program feel as though they have purchased a quality product when they get updates without having to look for them.

And most importantly from a monetization perspective, it can generate revenues from Tier 1 advertisers whose association with your software gives it more credibility as well as revenue from downloads. From your perspective, the dynamic installer is easy to integrate and should be easy to customize to suit the look and feel of your software. A quality dynamic installer will be free to use but will cost in revenue share. In this instance, the software bundle is not perceived as a bundle in the eyes of the purchaser.

Software bundling is a proven method for marketing software. It is for this reason that it has been in existence for the time it has yet remains a valid software marketing method.

By Guest Author Joe Elton
Joe Elton is a software marketing expert writing on behalf of Linkury, in his free time he enjoys exploring social media strategies and is working on his own blog, stay tuned!

Great Link Building Resources

Link Building

There are a lot of activities you can perform on your own site to rank higher in the search engines, but on-site factors is only half of the equation. You also need links, and lots of them from the right websites. Hopefully with the link texts you want.

Link Building. It is simply creating backlinks to your website, thus, it can be better indexed in search engines. The purpose of link building is to increase the rankings of websites. This means a higher possibility of driving more traffic in a website. And, more traffic means there are lots of people interested in you. This will lead to a higher sales and profit.

Link buildings have been going on for so many years and below are some of the common strategies mostly used:

  • Joining forum sites
  • Using keywords
  • Writing and submitting articles to directories and PR sites
  • Link submission
  • Link exchange

Here are some great resources regarding link building.

Link Building Strategies

http://www.copyblogger.com/link-building-strategies-that-work/

http://www.seowizz.net/

http://www.seoptimise.com/blog/2011/05/30-link-buildinglink-baiting-techniques-that-work-in-2011.html

http://www.seobook.com/archives/001792.shtml

http://blog.kissmetrics.com/79-link-building-resources/

http://www.searchenginepeople.com/blog/17-ways-accelerate-links-link-bait-linkable-content.html

http://training.seobook.com/link-building

http://www.seerinteractive.com/?s=link+building

Link Building Tools

Way back then, link building is done manually and very time consuming.Today there are lots of tools developed to ease this process. It comes in a free or paid service. The links below can be helpful in choosing the right tools you may need.

http://training.seobook.com/link-building

http://www.linkdiagnosis.com/index.php?q=http://

http://www.bad-neighborhood.com/text-link-tool.htm

https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none

http://www.majesticseo.com/

http://raven-seo-tools.com/

http://linkbaitgenerator.com/index.php

http://tools.seobook.com/backlink-analyzer/

Link Building Services

If you are just running your business and has no idea of what is SEO or link building may do in your business, you may consult company that offers the service. The listed links below are some of the company well known when it comes to link building.

http://www.seomoz.org/features

http://www.searchenginepeople.com/

http://www.prospectmx.com/professional-seo-link-building-services-and-strategies-chart/

http://www.seoranksmart.com/link-building-services.htm

http://www.interactivecleveland.com/resources/best-link-building-tools-in-2011

It is time to think about being number one in search engines, more traffic in your website or earn even higher than your target, now think about Link Building.

If you are working with software marketing you can also sign up in our directory from a free link 😉

Software Marketing Directory

Until next time,

Peter – Your Software Marketing Secrets Guy

m@r!@!!x