Hi! Autumn is here, kids are in school and the house is suddenly very empty and silent. Perhaps time to get some work done 
I found an outstanding and free report on how to name your product and company and I know this is a question that is often discussed by Micro ISVs so I felt I must share it with you…
Before we go any further looking into how we can build brands it’s important to understand why building your software brand is important.
I hope you have had a chance to check out the first part in this series; Software Branding: Introduction, and have an understanding of what I mean by brand and branding. To make a long story short I am not referring to the company/product, logotype or slogan. What’s really important is the brand identity, or the associations and expectations that are connected to a brand.
There are several important reasons as to why you should work with building your brand or brands. In this article I have included 6 major reasons why it is vital to build your software brands.
The reasons are…
You can only do branding if you have a million dollars. Only big companies should brand their products and company. Branding is just about the graphic image or logotype.
Wrong, wrong and wrong again.
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