Category: Marketing Campaigns

If you are a little bit like me you are also always a somewhat late in starting to plan the new year.

When making great plans good tools can be really helpful. I was scouring the web for a good Calendar with which I could plan my marketing activities for 2012. I came up short…

I wanted a Calendar that gives me enough room to put my own comments in continually over the year and at the same time give me a large scale overview of what is coming on the horizon.

So I had to put it together myself. I think it came out pretty good and I thought maybe you’d find it helpful too. It’s spread over 2 pages with some Holiday’s and special days included if you want to tie in your marketing activities with for example Halloween or Valentine’s Day.

Please subscribe to my Software Marketing Secrets News and I’ll email you the download instructions.

Please comment below if you like it or if you have any suggestions to make it even better. I’d love to hear your opinion!

 

Software launches can be a scary business…

I am just in the works of launching a new software title. Can’t reveal much at the time but below you can read some of the marketing material or head over to the launch site and check it out.

I have to tell you something, but I don’t have much time…

Something strange has happened here. I started experimenting with Snagit and I discovered something. Something horrifying I cannot fully comprehend or even begin to explain. And I am afraid my time is running out.

I will try to get more information to you shortly, but I think they are watching me…

I am scared, very scared.

I warned you but look for yourself if you dare…

Zoli Erdos writes an interesting article about different competitive (under the circumstanses perhaps a too mild word) deeds done by software companies towards competitors. Interesting and entertaining. Read about software marketing pranks.

The most interesting case is when Paypal competitor PayNow dropped a 600 pound of ice block filled with cash in front of a Paypal conference.

Until next time ;-)

Peter – Your Software Marketing Guide

Andy Brice, Successful Software

Andy Brice from Successful Software blog just released an excellent article where he is featuring 13 examples of software launches gone sour.

The article cover thirteen different software products and their launches that didn’t turn out like the software creators expected.

There are many lessons to be learned and if you are serious about your Software Marketing I suggest you read through the whole article.

Some of the bigger takeaways are that the software authors failed to research the market enough before venturing out and creating their software and the failed to market it when the product was released.

Take it away Andy…

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Vista Campaign Keywords

Microsoft’s new operating system Vista was launched last week. According to an article in Advertising Age Microsoft is going to inject US$ 500 million in marketing in 20 countries. This amounts to a whopping 6.6 billion impressions over the coming year. This makes it one of the largest Software Marketing campaigns in history.

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