Using Channels on YouTube
I just read a great article by Julie Perry on video marketing or more precisely Youtube marketing.
Video Marketing
Are you marketing your software via video. You should. And naturally you should be on the biggest video sharing site of all – youtube.
Julie Perry has written an interesting article filled with tips on how to effectively market via Youtube. Thanks Julie, we will be designing our own channel soon 
I recommend you go check the article out, but here’s a quick summary of my takeaways.
1) When linking to your youtube videos, use the user portion.
2) Choose a relevant and keyword rich username for your youtube account.
3) Edit your channel
4) The channel description should be done like a mini-salesletter
An example of a professionally designed channel, see Youtube user horrorfest. You will not believe you’re still on Youtube.
And don’t forget to read Julie’s post on how to effectively market via Youtube!
Until next time
Peter – Software Marketing Secrets
PS. See what I’m up to on Twitter.
Online Video Advertising Conference
19th of July ClickZ is holding a conference on Online Video Advertising in NYC, NY.
It’s targeting Online Marketers, SEO/SEM Professionals, Media planners/Buyers and E-commerce managers among many others.
It should come as no surprise that this Conference is held now. It was just a few months ago when Nielsen released the interesting findings on Online Video Advertising. Nielsen/Netratings are of course also present.
Some interesting parts are ” Strategy: Determining if video should become a part of an interactive marketing and advertising strategy” and ” Online Video Advertising: The Future”.
Software Marketing Secrets will unfortunately not attend, although it would have been exciting.
Until next time
Peter – Software Marketing Secrets
The Future: Advertise Your Software with Online Video Ads
Are you interested in moving your suspects to prospects?
SoftwareCasa Online Software Reseller is partnering with an Online Video Ad Production Company.
Help Prospects Forward In The Software Sales Cycle
I am normally asked to try out a couple of software products every week. Between writing this blog, marketing software for SoftwareCasa.com, consulting Software Publishers and running about 30 other marketing related websites you can understand that I am hesitant to download, install and run new software.
To say that the average B2B software buyer is in a similar situation – equally pressed for time is an understatement. So how do you help him forward through the sales cycle?
