Video Marketing

Are you marketing your software via video. You should. And naturally you should be on the biggest video sharing site of all – youtube.

Julie Perry has written an interesting article filled with tips on how to effectively market via Youtube. Thanks Julie, we will be designing our own channel soon

I recommend you go check the article out, but here’s a quick summary of my takeaways…

1) When linking to your youtube videos, use the user portion.
2) Choose a relevant and keyword rich username for your youtube account.
3) Edit your channel
4) The channel description should be done like a mini-salesletter

An example of a professionally designed channel, see Youtube user horrorfest. You will not believe you’re still on Youtube.

And don’t forget to read Julie’s post on how to effectively market via Youtube!

Until next time

Peter – Software Marketing Secrets

PS. See what I’m up to on Twitter.

No related posts.

It’s targeting Online Marketers, SEO/SEM Professionals, Media planners/Buyers and E-commerce managers among many others.

It should come as no surprise that this Conference is held now. It was just a few months ago when Nielsen released the interesting findings on Online Video Advertising. Nielsen/Netratings are of course also present.

Some interesting parts are ” Strategy: Determining if video should become a part of an interactive marketing and advertising strategy” and ” Online Video Advertising: The Future”.

Software Marketing Secrets will unfortunately not attend, although it would have been exciting.

Until next time

Peter – Software Marketing Secrets

Related posts:

1. The Future: Advertise Your Software with Online Video Ads
2. Sell More Software Online – 10 Tips

Are you interested in moving your suspects to prospects?

SoftwareCasa Online Software Reseller is partnering with an Online Video Ad Production Company.

Online Video Ad Production Company ImaginACTION, headed by Dr. David Smith. with 30 years experience in broadcast television, writing and multimedia are the perfect partner when you want to create online video ads.

Dr. Smith is a Director/Cameraman/Writer specializing in Commercials, Broadcast Television Documentaries, Radio Broadcasts, Books and Articles on Science, Social issues and the environment.

David published more than 35 research papers and worked in Australia, Canada, Sweden and on the Amazon River in Brazil.

He recently worked as Associate Producer and Animation Supervisor on the new large-format (IMAX) documentary “Australia: land beyond time.”

And we will shortly open the possibility for you to acquire their services.

ImaginACTION just finalized production of a new Video Ad for one of SoftwareCasa’s products, Snagit (Published by TechSmith).

Please take a look at our Snagit video here:

Due to loading times we have uploaded a video with lower resolution.

If you are interested in moving your software company to the next level for a reasonable budget this is a fantastic opportunity.

With a Video Ad of your software you can easily create interest for a product and move your suspects to prospects to buyers.

Recent studies have show that with Online Video Ad Production you get:

• A higher ad interaction
  The online video ads resulted in some kind of interaction in about 8% of the cases, compare this to the normal interaction with a standard jpg or gif image which is about 0.1%

• Longer viewing
  The online video ads played on average 2/3 of their full time (about 20 seconds for a 30 second spot).

• The ads had a higher CTR (Click Through Rate)
  The videos had a CTR of 0.4% – 0.74%, compare to image ads 0.10% – 0.15%.

Stay tuned to hear more about this opportunity.

Related posts:

1. Help Prospects Forward In The Software Sales Cycle
2. Online Video Advertising Conference
3. Sell More Software Online – 10 Tips

To say that the average B2B software buyer is in a similar situation – equally pressed for time is an understatement. So how do you help him forward through the sales cycle?

When you have caught his attention you have a couple of ways to do this. The most normal tactics are talking about your product features, showing the product by screenshots and offering a trial version.

All of these marketing tactics are great, but there is one measurement that is severely underutilized and that is presenting an online video ad of your product.

You may argue that a video isn’t necessary because your prospect get a much better look at a product by running a trial version.

That’s correct, but the often overlooked point is where your prospect is in the sales cycle. If your product has just caught his attention, he is early in the cycle you will have a hard time to convince him to download, install and try your software.

You can peak the interest by easy accessible screenshots and describe the features. And the key word this early in the buying process really is “easy accessible”. You have to make it easy and fast for the prospect to understand the advantages and problem solving features of your product.

DoubleClick’s “Video Ad Benchmarks” study examined over 300 online video ad campaigns for over 130 advertisers in 2006.

Among the important findings:

• A higher ad interaction

The online video ads resulted in some kind of interaction in about 8% of the cases, compare this to the normal interaction with a standard jpg or gif image which is about 0.1%

• Longer viewing

The online video ads played on average 2/3 of their full time (about 20 seconds for a 30 second spot).

• The ads had a higher CTR (Click Through Rate)

The videos had a CTR of 0.4% – 0.74%, compare to image ads 0.10% – 0.15%.

So if you are interested in driving your suspects into prospects into buyers, you should definitely look into online video ads.

Expensive you say…

No, not any longer and I will tell you how next week.

You may reprint or distribute this article as long as you leave the content and this information intact. This Article was written by Peter Gillberg and published at http://www.SoftwareMarketingSecrets.com

Related posts:

1. The Future: Advertise Your Software with Online Video Ads
2. Benchmark Online Software Sales
3. Sell More Software Online – 10 Tips