Category: Resources

expopppToday I’m proud to present another guest post. Our guest today is Nick Piscitello. He is running a business that creates Explainer videos for software companies and will give his take on guidelines to create an explainer video. Take it away Nick 🙂

Scalability; one of the greatest advantages to running a software company, being able to create a platform that can grow exponentially with the only thing holding it back: exposure and marketing.  Luckily online advertising has made it easy to get thousands of people to find your software and get to using.  This is awesome, however it has also made all of your competition jump on the same bandwagon.  This leaves dozens of options for consumers flying around out there and the core idea of your service going un-noticed due to the multitude of information.

This is where explainer videos come in.  They give the viewer your basic elevator pitch in a fun, engaging, and effective medium that cuts through all of the noise that is the Internet.  Explainer videos can help scale your business, increase conversions, and make you look extra professional.

My name is Nick and I have been running Completion Web Studios for over 4 years, in the rest of this blog I am going to detail some of the essentials to follow when creating an explainer video for your software company.

  1. Script Writing – The basic layout of your script should run as follows.
    1. Grab Attention – Best to use shock, humor or a question at the very beginning of your video
    2. Identify the problem – The most important step of the script (should consume 40%). This is how you connect with the viewer and where they really “buy – in” to your solution
    3. Present Service as a solution – List the benefits
    4. Provide some credibility – Awards, free trials, previous works, etc.
    5. Call To Action – Sign up
  2. Voiceover – You want to use someone with a bit of humor, professionalism and overall trustworthiness. Viewers see this voice as the voice of your organization.
  3. Animation – Your animation color scheme should match seamlessly with your branding guidelines, you want the video to look like it is an extension of your website. This will increase brand recognition of your company and overall just look really good

Adding screencast of your software can be a really effective way for viewers to get an insight as to what it would be like to actually use your software and see “This is a real thing” as oppose to just an idea in their head.

Overall you will need to do some customizing of your video for your company, but overall the process and the elements listed above are essential.  Feel free to check out my corresponding podcast on the topic here (https://soundcloud.com/completion-web-studios/podcast-2-how-to-make-an-effective-explainer-video-for-your-software-company128k-mp3-192k)

author
Nick Piscitello
Creative Services Director
Completion Web Studios

 

 

 

Great Link Building Resources

Link Building

There are a lot of activities you can perform on your own site to rank higher in the search engines, but on-site factors is only half of the equation. You also need links, and lots of them from the right websites. Hopefully with the link texts you want.

Link Building. It is simply creating backlinks to your website, thus, it can be better indexed in search engines. The purpose of link building is to increase the rankings of websites. This means a higher possibility of driving more traffic in a website. And, more traffic means there are lots of people interested in you. This will lead to a higher sales and profit.

Link buildings have been going on for so many years and below are some of the common strategies mostly used:

  • Joining forum sites
  • Using keywords
  • Writing and submitting articles to directories and PR sites
  • Link submission
  • Link exchange

Here are some great resources regarding link building.

Link Building Strategies

http://www.copyblogger.com/link-building-strategies-that-work/

http://www.seowizz.net/

http://www.seoptimise.com/blog/2011/05/30-link-buildinglink-baiting-techniques-that-work-in-2011.html

http://www.seobook.com/archives/001792.shtml

http://blog.kissmetrics.com/79-link-building-resources/

http://www.searchenginepeople.com/blog/17-ways-accelerate-links-link-bait-linkable-content.html

http://training.seobook.com/link-building

http://www.seerinteractive.com/?s=link+building

Link Building Tools

Way back then, link building is done manually and very time consuming.Today there are lots of tools developed to ease this process. It comes in a free or paid service. The links below can be helpful in choosing the right tools you may need.

http://training.seobook.com/link-building

http://www.linkdiagnosis.com/index.php?q=http://

http://www.bad-neighborhood.com/text-link-tool.htm

https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none

http://www.majesticseo.com/

http://raven-seo-tools.com/

http://linkbaitgenerator.com/index.php

http://tools.seobook.com/backlink-analyzer/

Link Building Services

If you are just running your business and has no idea of what is SEO or link building may do in your business, you may consult company that offers the service. The listed links below are some of the company well known when it comes to link building.

http://www.seomoz.org/features

http://www.searchenginepeople.com/

http://www.prospectmx.com/professional-seo-link-building-services-and-strategies-chart/

http://www.seoranksmart.com/link-building-services.htm

http://www.interactivecleveland.com/resources/best-link-building-tools-in-2011

It is time to think about being number one in search engines, more traffic in your website or earn even higher than your target, now think about Link Building.

If you are working with software marketing you can also sign up in our directory from a free link 😉

Software Marketing Directory

Until next time,

Peter – Your Software Marketing Secrets Guy

m@r!@!!x

Increase Your Productivity with Software

I love software and I personally work with a lot of different programs. Right now I have 47 different titles pinned to my Quick launch menu. Some of these saves me a lot of time every day.

Today I’ll cover a few of my favorites. I am guessing you heard about some of them, but I hope you’ll find something that can boost your daily productivity when working with selling your software.

And if you have some tips about software that saves you time, please do let us know by posting a comment below.

1. Snagit

Snagit is really The screen capture tool. I have tried many different and none comes close to Snagit’s functionality both when capturing, editing or sharing my images.

One of my absolute favorites to work with and also a huge time saver. I use Snagit for virtually everything in my business and personal life. Right now I am planning a work/vacation trip to Hong Kong and Thailand. I use it to grab and store information about the hotels, plan the different stops, copy maps online and then add annotations and stamps to clarify parts of the screen captures.

For work I use Snagit extensively, and this may sound over the top but I work with two monitors and my second monitor is basically used as my Snagit Editor monitor.If you try it I am pretty sure you’ll soon realize that it helps a lot. If you look at this website most of the graphic work is done with Snagit.

Check out: Snagit screen capture software.

When on Mac I use Voila for the same purposes. Check out: Voila Screen Capture for Mac.

2. Outlook

I am guessing no further introduction is needed. I also use Gmail for certain things but it’s hard to beat the time-saving functionality Outlook brings when I use the email templates (now called Quick Parts). If you are using Microsoft Office and is not using Quick Parts you are wasting time. You find a good tutorial on how to use Quick Parts here. You will not regret it.

3. Google Desktop

I do most work on Vista OS and I am sorry Microsoft, but your search functionality is not very good (the exception is the new faster search in Outlook). Google Desktop search saves me bundles of time locating critical files when working. Check out Google Desktop and save some time.

4. Camtasia Studio

If Snagit is the ultimate sceen capture tool, then Camtasia is The screen recording tool. In our organization we use Camtasia extensively to create demos and reviews of software as well as tutorials for our staff. To not need to explain the same systems to our new staff over and over again is a huge time-saver. Check out Camtasia Studio screen recorder.

5. Firefox

I used to be a die hard explorer user up until I tried Firefox. Firefox in itself is faster than Explorer so there’s a bit of a time saver there, and when I add using a few add-ons to firefox the productivity goes way up. Check out Firefox. I have also tested both Google Chrome and Opera, and although they are fast, Firefox outperforms them based on all available add-ons.

6. Bonus tip: SuperStamps

When I write articles or want to add professional graphic content to my work quickly, easily and make it look real good, I use SuperStamps. It’s a collection of 654 graphic images that can be used directly from inside Snagit. Check out SuperStamps Snagit Stamps.

I have a few more excellent software titles but I will save them for a future article. I hope you enjoyed this article and that you got something out of it.

Please post your comments, ideas about software that saves time for you below.

PETER GILLBERG is the owner of www.SoftwareCasa.com and responsible for millions of dollars in software sales. He also owns a consulting business for software publishers, teaching them how to implement online marketing and sales strategies. You can reach Peter by visiting his website: www.SoftwareMarketingSecrets.com

Naming Your Software

Name your softwareHi! Autumn is here, kids are in school and the house is suddenly very empty and silent. Perhaps time to get some work done 😉

So how do you choose an excellent name for your software?

I found an outstanding and free report on how to name your product and company and I know this is a question that is often discussed by Micro ISVs so I felt I must share it with you…

Read More »

Software ConversionYou have launched your software and started selling it online. You are actively promoting and are getting visitors and leads from different traffic generating efforts such as SEO, PPC, Banners, Shareware sites, Word-of-mouth, Resellers and other activities.

But the visitors aren’t really converting into buyers, at least not in any satisfactory numbers. Maybe 95% are leaving your website without taking any action…

So how do you know you are doing a good job?

Read on and find out how you can benchmark your conversion rates…

Read More »

A couple of great resources

If I would read everything I wanted to there would be no time to work (maybe not such a bad idea). But the last few days I came across a couple of resources in different areas that’s definitely worth a few minutes of surfing time.

Read More »

SoftwareCasa/Software Marketing Secrets has been chosen as a Beta tester for Google Website Optimizer.

Google Website Optimizer

We have always been fanatical testers and during the fall of 2006 SoftwareCasa performed around 14 split tests of landing/ software product pages that increased conversion rates substantially.

Read More »

Software Marketing Directory

Just started uploading the Software Marketing Directory with resources for every Software Marketer.

If time allows I will upload many more resources over the next few days.

If you have any suggestions of resources that should be included, don’t hesitate to post a suggestion here.

Promotion Plans 2007?

Promotion Plan 2007

December is a busy season for many of us, but if you have a chance you should really spend some time planning your promotional calendar for 2007.

Based on an Excel template I have created a Promotional Calendar for 2007 where you can tie in your promotions to holidays.

Other than the holidays you can tie in promotions to News, Trends, Entertainment/Movie news, Product launches (Vista!), Industry news and other related happenings.

Download the Free 2007 Promotion Plan Here

(Left-click on the link above to open the MS Excel Promotion Plan)

PS. If you download the Promotion Plan, please make a comment if you find it useful or want to add something.