Hi! Autumn is here, kids are in school and the house is suddenly very empty and silent. Perhaps time to get some work done 
I found an outstanding and free report on how to name your product and company and I know this is a question that is often discussed by Micro ISVs so I felt I must share it with you…
You have launched your software and started selling it online. You are actively promoting and are getting visitors and leads from different traffic generating efforts such as SEO, PPC, Banners, Shareware sites, Word-of-mouth, Resellers and other activities.
But the visitors aren’t really converting into buyers, at least not in any satisfactory numbers. Maybe 95% are leaving your website without taking any action…
So how do you know you are doing a good job?
Read on and find out how you can benchmark your conversion rates…
If I would read everything I wanted to there would be no time to work (maybe not such a bad idea). But the last few days I came across a couple of resources in different areas that’s definitely worth a few minutes of surfing time.
SoftwareCasa/Software Marketing Secrets has been chosen as a Beta tester for Google Website Optimizer.
We have always been fanatical testers and during the fall of 2006 SoftwareCasa performed around 14 split tests of landing/ software product pages that increased conversion rates substantially.
Just started uploading the Software Marketing Directory with resources for every Software Marketer.
If time allows I will upload many more resources over the next few days.
If you have any suggestions of resources that should be included, don’t hesitate to post a suggestion here.
December is a busy season for many of us, but if you have a chance you should really spend some time planning your promotional calendar for 2007.
Based on an Excel template I have created a Promotional Calendar for 2007 where you can tie in your promotions to holidays.
Other than the holidays you can tie in promotions to News, Trends, Entertainment/Movie news, Product launches (Vista!), Industry news and other related happenings.
Download the Free 2007 Promotion Plan Here
(Left-click on the link above to open the MS Excel Promotion Plan)
PS. If you download the Promotion Plan, please make a comment if you find it useful or want to add something.
