Category: Resources

Increase Your Productivity with Software

I love software and I personally work with a lot of different programs. Right now I have 47 different titles pinned to my Quick launch menu. Some of these saves me a lot of time every day.

Today I’ll cover a few of my favorites. I am guessing you heard about some of them, but I hope you’ll find something that can boost your daily productivity when working with selling your software.

And if you have some tips about software that saves you time, please do let us know by posting a comment below.

1. Snagit

Snagit is really The screen capture tool. I have tried many different and none comes close to Snagit’s functionality both when capturing, editing or sharing my images.

One of my absolute favorites to work with and also a huge time saver. I use Snagit for virtually everything in my business and personal life. Right now I am planning a work/vacation trip to Hong Kong and Thailand. I use it to grab and store information about the hotels, plan the different stops, copy maps online and then add annotations and stamps to clarify parts of the screen captures.

For work I use Snagit extensively, and this may sound over the top but I work with two monitors and my second monitor is basically used as my Snagit Editor monitor.If you try it I am pretty sure you’ll soon realize that it helps a lot. If you look at this website most of the graphic work is done with Snagit.

Check out: Snagit screen capture software.

When on Mac I use Voila for the same purposes. Check out: Voila Screen Capture for Mac.

2. Outlook

I am guessing no further introduction is needed. I also use Gmail for certain things but it’s hard to beat the time-saving functionality Outlook brings when I use the email templates (now called Quick Parts). If you are using Microsoft Office and is not using Quick Parts you are wasting time. You find a good tutorial on how to use Quick Parts here. You will not regret it.

3. Google Desktop

I do most work on Vista OS and I am sorry Microsoft, but your search functionality is not very good (the exception is the new faster search in Outlook). Google Desktop search saves me bundles of time locating critical files when working. Check out Google Desktop and save some time.

4. Camtasia Studio

If Snagit is the ultimate sceen capture tool, then Camtasia is The screen recording tool. In our organization we use Camtasia extensively to create demos and reviews of software as well as tutorials for our staff. To not need to explain the same systems to our new staff over and over again is a huge time-saver. Check out Camtasia Studio screen recorder.

5. Firefox

I used to be a die hard explorer user up until I tried Firefox. Firefox in itself is faster than Explorer so there’s a bit of a time saver there, and when I add using a few add-ons to firefox the productivity goes way up. Check out Firefox. I have also tested both Google Chrome and Opera, and although they are fast, Firefox outperforms them based on all available add-ons.

6. Bonus tip: SuperStamps

When I write articles or want to add professional graphic content to my work quickly, easily and make it look real good, I use SuperStamps. It’s a collection of 654 graphic images that can be used directly from inside Snagit. Check out SuperStamps Snagit Stamps.

I have a few more excellent software titles but I will save them for a future article. I hope you enjoyed this article and that you got something out of it.

Please post your comments, ideas about software that saves time for you below.

PETER GILLBERG is the owner of www.SoftwareCasa.com and responsible for millions of dollars in software sales. He also owns a consulting business for software publishers, teaching them how to implement online marketing and sales strategies. You can reach Peter by visiting his website: www.SoftwareMarketingSecrets.com

Naming Your Software

Name your softwareHi! Autumn is here, kids are in school and the house is suddenly very empty and silent. Perhaps time to get some work done ;-)

So how do you choose an excellent name for your software?

I found an outstanding and free report on how to name your product and company and I know this is a question that is often discussed by Micro ISVs so I felt I must share it with you…

Read More »

Software ConversionYou have launched your software and started selling it online. You are actively promoting and are getting visitors and leads from different traffic generating efforts such as SEO, PPC, Banners, Shareware sites, Word-of-mouth, Resellers and other activities.

But the visitors aren’t really converting into buyers, at least not in any satisfactory numbers. Maybe 95% are leaving your website without taking any action…

So how do you know you are doing a good job?

Read on and find out how you can benchmark your conversion rates…

Read More »

A couple of great resources

If I would read everything I wanted to there would be no time to work (maybe not such a bad idea). But the last few days I came across a couple of resources in different areas that’s definitely worth a few minutes of surfing time.

Read More »

SoftwareCasa/Software Marketing Secrets has been chosen as a Beta tester for Google Website Optimizer.

Google Website Optimizer

We have always been fanatical testers and during the fall of 2006 SoftwareCasa performed around 14 split tests of landing/ software product pages that increased conversion rates substantially.

Read More »

Software Marketing Directory

Just started uploading the Software Marketing Directory with resources for every Software Marketer.

If time allows I will upload many more resources over the next few days.

If you have any suggestions of resources that should be included, don’t hesitate to post a suggestion here.

Promotion Plans 2007?

Promotion Plan 2007

December is a busy season for many of us, but if you have a chance you should really spend some time planning your promotional calendar for 2007.

Based on an Excel template I have created a Promotional Calendar for 2007 where you can tie in your promotions to holidays.

Other than the holidays you can tie in promotions to News, Trends, Entertainment/Movie news, Product launches (Vista!), Industry news and other related happenings.

Download the Free 2007 Promotion Plan Here

(Left-click on the link above to open the MS Excel Promotion Plan)

PS. If you download the Promotion Plan, please make a comment if you find it useful or want to add something.