Andy Brice, Successful Software
Andy Brice from Successful Software blog just released an excellent article where he is featuring 13 examples of software launches gone sour.
The article cover thirteen different software products and their launches that didn’t turn out like the software creators expected.
There are many lessons to be learned and if you are serious about your Software Marketing I suggest you read through the whole article.
Some of the bigger takeaways are that the software authors failed to research the market enough before venturing out and creating their software and the failed to market it when the product was released.
Take it away Andy…
Read More »
I have been working in the Software Marketing Industry for close to 10 years and I still find most of the communication in the Industry incredibly boring and stiff. I don’t even have the energy to try to understand some of the Industry newsletters I get. What are they talking about? I am guessing that the goal of the fancy technical jargon is to put me in place and to show they know what they are talking about. The only problem is that “they” end up not reaching me at all.
You say: “But I am a B2B Marketer…”
Read More »
Before we go any further looking into how we can build brands it’s important to understand why building your software brand is important.
I hope you have had a chance to check out the first part in this series; Software Branding: Introduction, and have an understanding of what I mean by brand and branding. To make a long story short I am not referring to the company/product, logotype or slogan. What’s really important is the brand identity, or the associations and expectations that are connected to a brand.
There are several important reasons as to why you should work with building your brand or brands. In this article I have included 6 major reasons why it is vital to build your software brands.
The reasons are…
Read More »
Today we have a guest writer Cristian Dorobantescu, that has been involved working both with software development and software marketing. Here he shares some interesting insights in this sometimes bipolar landscape.
Read on to find out what Cristian has to say…
Read More »
You have launched your software and started selling it online. You are actively promoting and are getting visitors and leads from different traffic generating efforts such as SEO, PPC, Banners, Shareware sites, Word-of-mouth, Resellers and other activities.
But the visitors aren’t really converting into buyers, at least not in any satisfactory numbers. Maybe 95% are leaving your website without taking any action…
So how do you know you are doing a good job?
Read on and find out how you can benchmark your conversion rates…
Read More »
What’s the easiest and fastest way to radically increase your sales? Done right you can increase your sales to many of your clients with very little effort.
How, you may ask…
Read More »
Brad Callen is a software creator and software marketer extraordinaire. He has just unleashed a new virus upon the world
Cough, cough. Oh, I think I just got the “Callen Virus”…
Read More »
When doing extensive split testing on our online software store SoftwareCasa.com, we realized early on that small changes on product landing pages can have a huge impact on visitor to sales conversion. Switching a red buy-button to blue with small text changes improved conversion rates with up to 50%. I just checked our statistics and one of the campaigns we are currently running is converting visitors to buyers at a rate of 11.62%.
Here are ten fast action steps you can take to greatly improve your online conversion rate (turn visitors into software buyers.)
Read More »
I am normally asked to try out a couple of software products every week. Between writing this blog, marketing software for SoftwareCasa.com, consulting Software Publishers and running about 30 other marketing related websites you can understand that I am hesitant to download, install and run new software.
To say that the average B2B software buyer is in a similar situation – equally pressed for time is an understatement. So how do you help him forward through the sales cycle?
Read More »
I recently had a conversation with one of our partners, Craig Justice, Director of Worldwide Channel Sales at SmartDraw, about pricing strategies. Our partner doesn’t use price to compete with and I fully agree with this strategy. “We have a unique product; there’s no need for us to compete on price,”
Justice also added “Our target customer is the ‘business user’ — if the customer needs our easy to use graphics solution, they will purchase it. Price is rarely an issue in the purchase decision.”
Make A Quick Buck
The possibilities of increasing number of sales when lowering your prices are obvious, but what happens in the long run?
Read More »
