Category: Branding

software marketing secretsLeading today’s social media platforms, at least in the perspective of marketers, Instagram, with 400+ million active users, is undoubtedly one of the best in terms of exposure it could give every business with.

  • In the US alone, there are now 64 million active users (projected to reach 111 million in 2019). It is also the preferred social networking site for teens in the US, blasting Twitter and Facebook.
  • Based on a recent study, millennial users spend at least 420 minutes on IG per month (Com Score 2015, mobile trends report).
  • Forrester Research revealed that IG users were 58 times more likely to share, comment or like a brand’s post than FB users and 120 times more likely than Twitter users.

To cut the long story short, “IG is the best for brands that want to reach out to audiences who are engaging.”

Tips to Rock on Instagram

Build a solid funnel so that you can start with conversions (turning people into subscribers or customers). Use the AIDA model! (Attention, interest, decision, action). Guide them to what you want them to do in the end – like subscribe to your mailing list.

Create a content that converts

For IG, bear in mind two things—value and great design, such as that from Foundr, which provides users with immediate value along with great design. However, make sure both elements are present—provide value while keeping them interested. You can create great pictures with apps like Typorama and WordSwag. Know what kind of content that your audience likes so that you can immediately bring value and make your brand human and down-to-earth.

While you can drive value to the content you post, you may want to create mixed messages for your audience by taking advantage of the CAPTION, which is important in framing your message and give it the context for your audience.

Create a line that people will want to read more. Use the caption to propose a decision for them, whether you want them to leave a comment, tag their friends or like your photo. It is all about asking them to make a decision.

Then, there is the bio link, one of the most important features of Instagram. It is also the only live link you can have on the comments or captions.  Without even saying, make sure that your caption and your bio link work together. For the best results, sell your idea through demonstrating the value that your audience could get if they click the bio link. To create a custom URL, you can use tools like Pretty Link or Bitly.

Following the bio link is the last component of your post, which is your landing page. This is the end of the sales funnel and it is where your audience will complete an action.

Create a fantastic landing page that is also optimized for mobile.  Make the process   easier for your audience and minimize the actions that they have to take; otherwise, they are less likely to follow through. You can prevent the problem by creating a non-cluttered landing page.

On the headline, be sure to tell your audience right away what you are offering them and what they can expect. Now to get the ROI, you should offer something truly valuable, something your audience will love.

Working the IG Network

Social comes first.

Take advantage of the networking opportunities. MAKE YOURSELF A PART OF THE IG COMMUNITY.

Connect with influencers, startups and entrepreneurs. As they say, “Your network is your net worth.”

Comment of their posts—keep these real, and not limited to ‘nice post,’ ‘wow’

Shout influencers out in one of your posts and do it in your caption or in your image. You can also reuse their image if they permitted you to do so.

Content strategies

One that may work is using only one promotional image out of every 10 images. Remember, it is more about giving and not getting in social media. Main reason is that people hate being advertised to.

Get help from your solid network and influencers in promoting your products

This is called the thunder clap wherein multiple influencers could agree on a specific time to promote your offers, exposing your message and brand to the people.

There you have a crash course on ways to maximize Instagram to your advantage and eventually create 10000+ email subscriber list.

Overall, IG holds a great potential to get engagement and create calls to action for your audience. But always remember the best tip “always gives value and make things very easy for your audience.”

Source: Smart Passive Income

expopppToday I’m proud to present another guest post. Our guest today is Nick Piscitello. He is running a business that creates Explainer videos for software companies and will give his take on guidelines to create an explainer video. Take it away Nick 🙂

Scalability; one of the greatest advantages to running a software company, being able to create a platform that can grow exponentially with the only thing holding it back: exposure and marketing.  Luckily online advertising has made it easy to get thousands of people to find your software and get to using.  This is awesome, however it has also made all of your competition jump on the same bandwagon.  This leaves dozens of options for consumers flying around out there and the core idea of your service going un-noticed due to the multitude of information.

This is where explainer videos come in.  They give the viewer your basic elevator pitch in a fun, engaging, and effective medium that cuts through all of the noise that is the Internet.  Explainer videos can help scale your business, increase conversions, and make you look extra professional.

My name is Nick and I have been running Completion Web Studios for over 4 years, in the rest of this blog I am going to detail some of the essentials to follow when creating an explainer video for your software company.

  1. Script Writing – The basic layout of your script should run as follows.
    1. Grab Attention – Best to use shock, humor or a question at the very beginning of your video
    2. Identify the problem – The most important step of the script (should consume 40%). This is how you connect with the viewer and where they really “buy – in” to your solution
    3. Present Service as a solution – List the benefits
    4. Provide some credibility – Awards, free trials, previous works, etc.
    5. Call To Action – Sign up
  2. Voiceover – You want to use someone with a bit of humor, professionalism and overall trustworthiness. Viewers see this voice as the voice of your organization.
  3. Animation – Your animation color scheme should match seamlessly with your branding guidelines, you want the video to look like it is an extension of your website. This will increase brand recognition of your company and overall just look really good

Adding screencast of your software can be a really effective way for viewers to get an insight as to what it would be like to actually use your software and see “This is a real thing” as oppose to just an idea in their head.

Overall you will need to do some customizing of your video for your company, but overall the process and the elements listed above are essential.  Feel free to check out my corresponding podcast on the topic here (https://soundcloud.com/completion-web-studios/podcast-2-how-to-make-an-effective-explainer-video-for-your-software-company128k-mp3-192k)

author
Nick Piscitello
Creative Services Director
Completion Web Studios

 

 

 

Naming Your Software

Name your softwareHi! Autumn is here, kids are in school and the house is suddenly very empty and silent. Perhaps time to get some work done 😉

So how do you choose an excellent name for your software?

I found an outstanding and free report on how to name your product and company and I know this is a question that is often discussed by Micro ISVs so I felt I must share it with you…

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Software BrandingBefore we go any further looking into how we can build brands it’s important to understand why building your software brand is important.

I hope you have had a chance to check out the first part in this series; Software Branding: Introduction, and have an understanding of what I mean by brand and branding. To make a long story short I am not referring to the company/product, logotype or slogan. What’s really important is the brand identity, or the associations and expectations that are connected to a brand.

There are several important reasons as to why you should work with building your brand or brands. In this article I have included 6 major reasons why it is vital to build your software brands.

The reasons are…

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Software Branding: Introduction

Software BrandingYou can only do branding if you have a million dollars. Only big companies should brand their products and company. Branding is just about the graphic image or logotype.

Wrong, wrong and wrong again.

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