Category: Marketing Campaigns

expopppToday I’m proud to present another guest post. Our guest today is Nick Piscitello. He is running a business that creates Explainer videos for software companies and will give his take on guidelines to create an explainer video. Take it away Nick 🙂

Scalability; one of the greatest advantages to running a software company, being able to create a platform that can grow exponentially with the only thing holding it back: exposure and marketing.  Luckily online advertising has made it easy to get thousands of people to find your software and get to using.  This is awesome, however it has also made all of your competition jump on the same bandwagon.  This leaves dozens of options for consumers flying around out there and the core idea of your service going un-noticed due to the multitude of information.

This is where explainer videos come in.  They give the viewer your basic elevator pitch in a fun, engaging, and effective medium that cuts through all of the noise that is the Internet.  Explainer videos can help scale your business, increase conversions, and make you look extra professional.

My name is Nick and I have been running Completion Web Studios for over 4 years, in the rest of this blog I am going to detail some of the essentials to follow when creating an explainer video for your software company.

  1. Script Writing – The basic layout of your script should run as follows.
    1. Grab Attention – Best to use shock, humor or a question at the very beginning of your video
    2. Identify the problem – The most important step of the script (should consume 40%). This is how you connect with the viewer and where they really “buy – in” to your solution
    3. Present Service as a solution – List the benefits
    4. Provide some credibility – Awards, free trials, previous works, etc.
    5. Call To Action – Sign up
  2. Voiceover – You want to use someone with a bit of humor, professionalism and overall trustworthiness. Viewers see this voice as the voice of your organization.
  3. Animation – Your animation color scheme should match seamlessly with your branding guidelines, you want the video to look like it is an extension of your website. This will increase brand recognition of your company and overall just look really good

Adding screencast of your software can be a really effective way for viewers to get an insight as to what it would be like to actually use your software and see “This is a real thing” as oppose to just an idea in their head.

Overall you will need to do some customizing of your video for your company, but overall the process and the elements listed above are essential.  Feel free to check out my corresponding podcast on the topic here (https://soundcloud.com/completion-web-studios/podcast-2-how-to-make-an-effective-explainer-video-for-your-software-company128k-mp3-192k)

author
Nick Piscitello
Creative Services Director
Completion Web Studios

 

 

 

Check out 10 creative videos on online advertising.

The internet is a very good area to introduce information about the company and brand awareness among the public thru Banner Advertising.

In the advertising business, the more the viewer clicks on the ad the more there is a chance for a product or services to be sold.

The success and effectiveness of an ad can be measured by click through rate. A click through rate (CTR) can be calculated by dividing ‘the number of users who clicked on the ad’ divided by ‘the number of times the ad has been presented to the user’. The Higher the click through rate, the higher it has been viewed by the users. This implies that, the banners are desirable and the chances for the products or services to be bought are higher.

On banner advertising, it is important to determine what kind of products or services the company is going to advertise in its webpage before making banners. Firms can try to examine buying habits, website visits, and then use the internet to build a company image. These provide good knowledge on what kinds of ads they should make, depending on the target group the company chose to sell its products to.

It is recommended to try different ad formats, colors, sizes, timing and to place banner ads in different places like mobile ads, search engines, social media pages, in-games, etc. and then observe how users react to it before deciding on what kind of banners should be used to come up with better ads than what you might already have or what you might want to use in the future.

By placing banner ads in different places, it can gain brand awareness and could lead to high click through rates.

Being exposed to different campaign ideas could give you some good points on how to go about with your ads in the future. Here are some of the most effective and up-to-date ways that can enhance the company’s Ads performance as a media seller, and that could provide high click through rates for its customer ads.

This collection of videos all demonstrate different ways to use the web for marketing purposes.

1. Ikea
The Website that’s also a banner. “Make the most of ANY space”.

2. Nissan’s House Hunter Test Drive.
Find a new home and test-drive a Nissan in just one click!

3. Cadbury Dairy Milk.
To say thank you to the 1 Million people who have liked Cadbury Dairy Milk on Facebook, the company combined their product and a ‘thumbs up’ gesture that Facebook fans understood and created a giant chocolate thumbs up, built live over a 2-day-stream.

4. The First Commercial on Twitter
The ad was composed of 140-character tweets, which created the image of an animated car moving through the city.

5. Acura Banner Ad on Wired.com
The background music sounds pretty cool and the ad itself is just super cool, need I say more?

6. A Mac-Pc Banner Ad by Apple (U.K.)

7. Apple’s “Get a Mac” Banner
“Leopard is better and faster than Vista” on The New York Times Webpage. Just Clever!

8. Stride’s Ridiculously Long-Lasting Banner Ad
Stride and agency JWT played on the gum’s “ridiculously long-lasting” claim with this ad. Epic!

9.Ikea’s “Unbox the Banner”- DIY
To promote Ikea’s discounted products and get the people to visit their online store, they used the online medium for an experience people usually have online: Get a good deal by assembling it yourself!

10. Met Life Banner Ad
“Help Schroeder with his Big Performance”, Met Life’s “I can do this” carried into effect! Just awesome!

I hope you liked them. Please comment your thoughts below.

If you are a little bit like me you are also always a somewhat late in starting to plan the new year.

When making great plans good tools can be really helpful. I was scouring the web for a good Calendar with which I could plan my marketing activities for 2012. I came up short…

I wanted a Calendar that gives me enough room to put my own comments in continually over the year and at the same time give me a large scale overview of what is coming on the horizon.

So I had to put it together myself. I think it came out pretty good and I thought maybe you’d find it helpful too. It’s spread over 2 pages with some Holiday’s and special days included if you want to tie in your marketing activities with for example Halloween or Valentine’s Day.

Please subscribe to my Software Marketing Secrets News and I’ll email you the download instructions.

Please comment below if you like it or if you have any suggestions to make it even better. I’d love to hear your opinion!

 

Software launches can be a scary business…

I am just in the works of launching a new software title. Can’t reveal much at the time but below you can read some of the marketing material or head over to the launch site and check it out.

I have to tell you something, but I don’t have much time…

Something strange has happened here. I started experimenting with Snagit and I discovered something. Something horrifying I cannot fully comprehend or even begin to explain. And I am afraid my time is running out.

I will try to get more information to you shortly, but I think they are watching me…

I am scared, very scared.

I warned you but look for yourself if you dare…

Zoli Erdos writes an interesting article about different competitive (under the circumstanses perhaps a too mild word) deeds done by software companies towards competitors. Interesting and entertaining. Read about software marketing pranks.

The most interesting case is when Paypal competitor PayNow dropped a 600 pound of ice block filled with cash in front of a Paypal conference.

Until next time 😉

Peter – Your Software Marketing Guide

Andy Brice, Successful Software

Andy Brice from Successful Software blog just released an excellent article where he is featuring 13 examples of software launches gone sour.

The article cover thirteen different software products and their launches that didn’t turn out like the software creators expected.

There are many lessons to be learned and if you are serious about your Software Marketing I suggest you read through the whole article.

Some of the bigger takeaways are that the software authors failed to research the market enough before venturing out and creating their software and the failed to market it when the product was released.

Take it away Andy…

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Vista Campaign Keywords

Microsoft’s new operating system Vista was launched last week. According to an article in Advertising Age Microsoft is going to inject US$ 500 million in marketing in 20 countries. This amounts to a whopping 6.6 billion impressions over the coming year. This makes it one of the largest Software Marketing campaigns in history.

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