Software Marketing Directory Updated
We have added a lot of new links to our Software Marketing Directory.
But it is in no way complete and I would appreciate any suggestions to great software marketing resources online. It doesn’t necessarily need to be directly connected, just a resource that you as a software marketer has great use for.
If you have suggestions you can post them in the comments area at the bottom of this page or in the Software Marketing Directory section.
Check out the Software Marketing Directory
For you waiting for the articles about software branding, I am sorry that they have been delayed. I am writing on a few of them but as I want to have a high quality it takes time (in between all other work).
All the best,
Peter - Software Marketing Secrets
Microsoft Vista Marketing Campaign
Microsoft’s new operating system Vista was launched last week. According to an article in Advertising Age Microsoft is going to inject US$ 500 million in marketing in 20 countries. This amounts to a whopping 6.6 billion impressions over the coming year. This makes it one of the largest Software Marketing campaigns in history.
Google Website Optimizer Beta Tester
SoftwareCasa/Software Marketing Secrets has been chosen as a Beta tester for Google Website Optimizer.
We have always been fanatical testers and during the fall of 2006 SoftwareCasa performed around 14 split tests of landing/ software product pages that increased conversion rates substantially.
About Software Marketing Secrets Blog
Hello and welcome to the Software Marketing Secrets Blog.
Here you will find articles, tests, discussions, notices all related to software marketing.