But it is in no way complete and I would appreciate any suggestions to great software marketing resources online. It doesn’t necessarily need to be directly connected, just a resource that you as a software marketer has great use for.

If you have suggestions you can post them in the comments area at the bottom of this page or in the Software Marketing Directory section.

Check out the Software Marketing Directory

For you waiting for the articles about software branding, I am sorry that they have been delayed. I am writing on a few of them but as I want to have a high quality it takes time (in between all other work).

All the best,

Peter – Software Marketing Secrets

Related posts:

1. Software Marketing Directory
2. About Software Marketing Secrets Blog
3. Software Branding: Introduction

Microsoft’s new operating system Vista was launched last week. According to an article in Advertising Age Microsoft is going to inject US$ 500 million in marketing in 20 countries. This amounts to a whopping 6.6 billion impressions over the coming year. This makes it one of the largest Software Marketing campaigns in history.

Central theme of the campaign is the slogan: “The ‘WOW’ starts now” and keywords are:

• Easier
• Safer
• More Entertaining
• Better Connected

Very likely much of this campaing will be targeting the OEM market/VARs and will not be seen by the public eye. According to Microsoft as much as 80% of clients will get Vista preinstalled when buying a computer. Microsoft will also offer Vista as a downloadable product online.

For your viewing pleasure I have collected a number of the first ads/interviews and happenings promoting Vista.

Pre-launch TV Commercial