Software Marketing Secrets » Software News

Software Launches – Scary Business

Peter Gillberg — Mon, 14 Mar 2011 12:26:20 +0000

Software launches can be a scary business…

I am just in the works of launching a new software title. Can’t reveal much at the time but below you can read some of the marketing material or head over to the launch site and check it out.

I have to tell you something, but I don’t have much time…

Something strange has happened here. I started experimenting with Snagit and I discovered something. Something horrifying I cannot fully comprehend or even begin to explain. And I am afraid my time is running out.

I will try to get more information to you shortly, but I think they are watching me…

I am scared, very scared.

I warned you but look for yourself if you dare…

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Software Marketing Directory Updated

Peter Gillberg — Tue, 13 May 2008 07:50:31 +0000

We have added a lot of new links to our Software Marketing Directory.

But it is in no way complete and I would appreciate any suggestions to great software marketing resources online. It doesn’t necessarily need to be directly connected, just a resource that you as a software marketer has great use for.

If you have suggestions you can post them in the comments area at the bottom of this page or in the Software Marketing Directory section.

Check out the Software Marketing Directory

For you waiting for the articles about software branding, I am sorry that they have been delayed. I am writing on a few of them but as I want to have a high quality it takes time (in between all other work).

All the best,

Peter – Software Marketing Secrets

Software Marketing Directory

Microsoft Vista Marketing Campaign

Peter Gillberg — Mon, 05 Feb 2007 11:01:58 +0000

Microsoft’s new operating system Vista was launched last week. According to an article in Advertising Age Microsoft is going to inject US$ 500 million in marketing in 20 countries. This amounts to a whopping 6.6 billion impressions over the coming year. This makes it one of the largest Software Marketing campaigns in history.

Central theme of the campaign is the slogan: “The ‘WOW’ starts now” and keywords are:

Easier
Safer
More Entertaining
Better Connected

Very likely much of this campaing will be targeting the OEM market/VARs and will not be seen by the public eye. According to Microsoft as much as 80% of clients will get Vista preinstalled when buying a computer. Microsoft will also offer Vista as a downloadable product online.

For your viewing pleasure I have collected a number of the first ads/interviews and happenings promoting Vista.

Pre-launch TV Commercial

Launch TV CommercialThe “Human Billboard”Microsoft Vista Launch Party 29th of January 2007“Experience The Dawn of A New Day” CommercialVista Presentation by Bill Gates (Part 5)Generally I feel that the Vista campaign hold a very high standard so far and I am excited to see what’s coming next. Let me know what you think.

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Google Website Optimizer Beta Tester

Peter Gillberg — Tue, 09 Jan 2007 11:14:30 +0000

SoftwareCasa/Software Marketing Secrets has been chosen as a Beta tester for Google Website Optimizer.

We have always been fanatical testers and during the fall of 2006 SoftwareCasa performed around 14 split tests of landing/ software product pages that increased conversion rates substantially.

We have now been included in the Beta tests of the new Optimizer tool that let’s you test all possible combinations of your landing page for increased conversion/subscriptions or whatever you are focused on.

With this new optimization tool we will have the ability of performing far more tests with more accuracy than earlier. One important aspect is that we will be able to run so called Taguchi tests which in simple terms mean that we can simultaneously test different factors at the same time.

We will share some of the test results with our Software Publisher Partners.

See the Google Website Optimizer video here

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About Software Marketing Secrets Blog

Peter Gillberg — Thu, 30 Nov 2006 09:29:30 +0000

Hello and welcome to the Software Marketing Secrets Blog.

Here you will find articles, tests, discussions, notices all related to software marketing.

Software Marketing Directory Updated