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	<title>Software Marketing Secrets</title>
	<link>http://www.softwaremarketingsecrets.com</link>
	<description>Software Marketing Tips, Tricks &#38; Secrets</description>
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		<title>Increase Your Software Sales With Twitter</title>
		<description><![CDATA[Did you know you can increase your software sales by using the Social Media tool named Twitter in your marketing and sales efforts? I will come to the &#8220;how to make money&#8221; part shortly, but first I will tell you a little bit about the phenomenon Twitter, in case you haven&#8217;t heard about it before [...]


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</ol>]]></description>
		<link>http://www.softwaremarketingsecrets.com/social-marketing/increase-software-sales-twitter/</link>
			</item>
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		<title>Failed Software Launch &#8211; Lessons Learned</title>
		<description><![CDATA[Andy Brice from Successful Software blog just released an excellent article where he is featuring 13 examples of software launches gone sour...


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</ol>]]></description>
		<link>http://www.softwaremarketingsecrets.com/sell-software/failed-software-launch-lessons-learned/</link>
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		<title>Mind Your Language</title>
		<description><![CDATA[I have been working in the Software Marketing Industry for close to 10 years and I still find most of the communication in the Industry incredibly boring and stiff. I don&#8217;t even have the energy to try to understand some of the Industry newsletters I get. What are they talking about? I am guessing that [...]


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		<link>http://www.softwaremarketingsecrets.com/sell-software/mind-your-language/</link>
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		<title>Using Channels on YouTube</title>
		<description><![CDATA[I just read a great article by Julie Perry on video marketing or more precisely Youtube marketing. Video Marketing Are you marketing your software via video. You should. And naturally you should be on the biggest video sharing site of all &#8211; youtube. Julie Perry has written an interesting article filled with tips on how [...]


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		<link>http://www.softwaremarketingsecrets.com/online-video-advertising/using-channels-on-youtube/</link>
			</item>
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		<title>Naming Your Software</title>
		<description><![CDATA[Hi! Autumn is here, kids are in school and the house is suddenly very empty and silent. Perhaps time to get some work done So how do you choose an excellent name for your software? I found an outstanding and free report on how to name your product and company and I know this is [...]


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<li><a href='http://www.softwaremarketingsecrets.com/sell-software/why-build-brands/' rel='bookmark' title='Permanent Link: Six Reasons Why You Should Build Brands'>Six Reasons Why You Should Build Brands</a></li>
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</ol>]]></description>
		<link>http://www.softwaremarketingsecrets.com/resources/naming-your-software/</link>
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		<title>Software Marketing Directory Updated</title>
		<description><![CDATA[We have added a lot of new links to our Software Marketing Directory. But it is in no way complete and I would appreciate any suggestions to great software marketing resources online. It doesn&#8217;t necessarily need to be directly connected, just a resource that you as a software marketer has great use for. If you [...]


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<li><a href='http://www.softwaremarketingsecrets.com/software-news/about-software-marketing-secrets-blog/' rel='bookmark' title='Permanent Link: About Software Marketing Secrets Blog'>About Software Marketing Secrets Blog</a></li>
<li><a href='http://www.softwaremarketingsecrets.com/branding-software/software-branding-introduction/' rel='bookmark' title='Permanent Link: Software Branding: Introduction'>Software Branding: Introduction</a></li>
</ol>]]></description>
		<link>http://www.softwaremarketingsecrets.com/software-news/software-marketing-directory-updated/</link>
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		<title>Six Reasons Why You Should Build Brands</title>
		<description><![CDATA[Before we go any further looking into how we can build brands it&#8217;s important to understand why building your software brand is important. I hope you have had a chance to check out the first part in this series; Software Branding: Introduction, and have an understanding of what I mean by brand and branding. To [...]


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</ol>]]></description>
		<link>http://www.softwaremarketingsecrets.com/sell-software/why-build-brands/</link>
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		<title>Software Branding: Introduction</title>
		<description><![CDATA[You can only do branding if you have a million dollars. Only big companies should brand their products and company. Branding is just about the graphic image or logotype. Wrong, wrong and wrong again. I just did a quick Internet search on the subject and the erroneous statements above are very common. The most common [...]


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<li><a href='http://www.softwaremarketingsecrets.com/resources/naming-your-software/' rel='bookmark' title='Permanent Link: Naming Your Software'>Naming Your Software</a></li>
</ol>]]></description>
		<link>http://www.softwaremarketingsecrets.com/branding-software/software-branding-introduction/</link>
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		<title>Software Marketing for the Software Developer</title>
		<description><![CDATA[Today we have a guest writer Cristian Dorobantescu, that has been involved working both with software development and software marketing. Here he shares some interesting insights in this sometimes bipolar landscape. Read on to find out what Cristian has to say&#8230; Back in 2002 I joined a software start-up to work on their sales. You [...]


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<li><a href='http://www.softwaremarketingsecrets.com/sell-software/viral-software-marketing-callen-virus/' rel='bookmark' title='Permanent Link: Viral Software Marketing – the “Callen Virus”'>Viral Software Marketing – the “Callen Virus”</a></li>
<li><a href='http://www.softwaremarketingsecrets.com/sell-software/competing-with-price/' rel='bookmark' title='Permanent Link: Competing With Price'>Competing With Price</a></li>
</ol>]]></description>
		<link>http://www.softwaremarketingsecrets.com/sell-software/marketing-vs-development/</link>
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		<title>Benchmark Online Software Sales</title>
		<description><![CDATA[You have launched your software and started selling it online. You are actively promoting and are getting visitors and leads from different traffic generating efforts such as SEO, PPC, Banners, Shareware sites, Word-of-mouth, Resellers and other activities. But the visitors aren&#8217;t really converting into buyers, at least not in any satisfactory numbers. Maybe 95% are [...]


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<li><a href='http://www.softwaremarketingsecrets.com/sell-software/help-prospects-forward-in-the-software-sales-cycle/' rel='bookmark' title='Permanent Link: Help Prospects Forward In The Software Sales Cycle'>Help Prospects Forward In The Software Sales Cycle</a></li>
<li><a href='http://www.softwaremarketingsecrets.com/sell-software/making-the-big-sales/' rel='bookmark' title='Permanent Link: Making the BIG Sales'>Making the BIG Sales</a></li>
</ol>]]></description>
		<link>http://www.softwaremarketingsecrets.com/resources/benchmark/</link>
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