http://www.softwaremarketingsecrets.com Software Marketing Tips, Tricks & Secrets Tue, 13 May 2008 08:11:42 +0000 http://backend.userland.com/rss092 en We have added a lot of new links to our Software Marketing Directory. But it is in no way complete and I would appreciate any suggestions to great software marketing resources online. It doesn't necessarily need to be directly connected, just a resource that you as a software marketer has great ... http://www.softwaremarketingsecrets.com/software-news/software-marketing-directory-updated/ Before we go any further looking into how we can build brands it's important to understand why building your software brand is important. I hope you have had a chance to check out the first part in this series; Software Branding: Introduction, and have an understanding of what I mean ... http://www.softwaremarketingsecrets.com/sell-software/why-build-brands/ You can only do branding if you have a million dollars. Only big companies should brand their products and company. Branding is just about the graphic image or logotype. Wrong, wrong and wrong again. I just did a quick Internet search on the subject and the erroneous statements above are very common. ... http://www.softwaremarketingsecrets.com/branding-software/software-branding-introduction/ Today we have a guest writer Cristian Dorobantescu, that has been involved working both with software development and software marketing. Here he shares some interesting insights in this sometimes bipolar landscape. Read on to find out what Cristian has to say... Back in 2002 I joined a software start-up to work ... http://www.softwaremarketingsecrets.com/sell-software/marketing-vs-development/ You have launched your software and started selling it online. You are actively promoting and are getting visitors and leads from different traffic generating efforts such as SEO, PPC, Banners, Shareware sites, Word-of-mouth, Resellers and other activities. But the visitors aren't really converting into buyers, at least not in any satisfactory ... http://www.softwaremarketingsecrets.com/resources/benchmark/ What's the easiest and fastest way to radically increase your sales? Done right you can increase your sales to many of your clients with very little effort. How, you may ask... Introducing the Software Upsell More on that in a few moments, but first a little background. Wikipedia defines Upsell or Up-selling as: "Up-selling ... http://www.softwaremarketingsecrets.com/sell-software/software-upselling/ 19th of July ClickZ is holding a conference on Online Video Advertising in NYC, NY. It's targeting Online Marketers, SEO/SEM Professionals, Media planners/Buyers and E-commerce managers among many others. It should come as no surprise that this Conference is held now. It was just a few months ago when Nielsen ... http://www.softwaremarketingsecrets.com/online-video-advertising/online-video-advertising-conference/ Brad Callen is a software creator and software marketer extraordinaire. He has just unleashed a new virus upon the world Cough, cough. Oh, I think I just got the “Callen Virus”… In 2004 Brad Callen launched SEO Elite, a software targeting Search Engine Optimizers. It made a huge success. The SEO Elite website ... http://www.softwaremarketingsecrets.com/sell-software/viral-software-marketing-callen-virus/ When doing extensive split testing on our online software store SoftwareCasa.com, we realized early on that small changes on product landing pages can have a huge impact on visitor to sales conversion. Switching a red buy-button to blue with small text changes improved conversion rates with up to 50%. I ... http://www.softwaremarketingsecrets.com/sell-software/sell-more-software-online-10-tips/ Are you interested in moving your suspects to prospects? SoftwareCasa Online Software Reseller is partnering with an Online Video Ad Production Company. Online Video Ad Production Company ImaginACTION, headed by Dr. David Smith. with 30 years experience in broadcast television, writing and multimedia are the perfect partner when ... http://www.softwaremarketingsecrets.com/online-video-advertising/the-future-advertise-your-software-with-online-video-ads/