Microsoft’s new operating system Vista was launched last week. According to an article in Advertising Age Microsoft is going to inject US$ 500 million in marketing in 20 countries. This amounts to a whopping 6.6 billion impressions over the coming year. This makes it one of the largest Software Marketing campaigns in history.
SoftwareCasa/Software Marketing Secrets has been chosen as a Beta tester for Google Website Optimizer.
We have always been fanatical testers and during the fall of 2006 SoftwareCasa performed around 14 split tests of landing/ software product pages that increased conversion rates substantially.
Just started uploading the Software Marketing Directory with resources for every Software Marketer.
If time allows I will upload many more resources over the next few days.
If you have any suggestions of resources that should be included, don’t hesitate to post a suggestion here.
December is a busy season for many of us, but if you have a chance you should really spend some time planning your promotional calendar for 2007.
Based on an Excel template I have created a Promotional Calendar for 2007 where you can tie in your promotions to holidays.
Other than the holidays you can tie in promotions to News, Trends, Entertainment/Movie news, Product launches (Vista!), Industry news and other related happenings.
Download the Free 2007 Promotion Plan Here
(Left-click on the link above to open the MS Excel Promotion Plan)
PS. If you download the Promotion Plan, please make a comment if you find it useful or want to add something.
Hello and welcome to the Software Marketing Secrets Blog.
Here you will find articles, tests, discussions, notices all related to software marketing.
