Comments on: Mind Your Language http://www.softwaremarketingsecrets.com/sell-software/mind-your-language/ Software Marketing Tips, Tricks & Secrets Fri, 03 Sep 2010 18:17:56 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Karl K http://www.softwaremarketingsecrets.com/sell-software/mind-your-language/comment-page-1/#comment-10255 Karl K Fri, 03 Sep 2010 18:17:56 +0000 http://www.softwaremarketingsecrets.com/?p=85#comment-10255 Just a note that we should also consider who the target market is before evaluating terminology used. I would be the target market for Autonomy's new offering and understood the language used with no need for dumming it down. Too often I see advice offered on copy and positioning by people who have no point of reference on what is being offered or the intended buyer. What's meaningless to the masses may be a very well targeted message to the intended audience. That said, the video is potent proof that the reverse situation is sadly more often the rule rather than the exception. Just a note that we should also consider who the target market is before evaluating terminology used. I would be the target market for Autonomy’s new offering and understood the language used with no need for dumming it down.

Too often I see advice offered on copy and positioning by people who have no point of reference on what is being offered or the intended buyer. What’s meaningless to the masses may be a very well targeted message to the intended audience.

That said, the video is potent proof that the reverse situation is sadly more often the rule rather than the exception.

]]> By: Peter - Software Marketing Secrets http://www.softwaremarketingsecrets.com/sell-software/mind-your-language/comment-page-1/#comment-8562 Peter - Software Marketing Secrets Wed, 01 Jul 2009 21:33:35 +0000 http://www.softwaremarketingsecrets.com/?p=85#comment-8562 A couple of minutes after publishing this article I received an industry letter. The first paragraph reads: "A result of Autonomy's acquisition of Interwoven, Autonomy Interwoven TeamSite integrates Autonomy Interwoven's Web content management platform with multivariable testing and closed-loop analytics to provide a "meaning-based marketing" approach where the software understands the meaning of, analyzes, and acts on all forms of information." I thought it was a good example... A couple of minutes after publishing this article I received an industry letter.

The first paragraph reads:

“A result of Autonomy’s acquisition of Interwoven, Autonomy Interwoven TeamSite integrates Autonomy Interwoven’s Web content management platform with multivariable testing and closed-loop analytics to provide a “meaning-based marketing” approach where the software understands the meaning of, analyzes, and acts on all forms of information.”

I thought it was a good example…

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