Comments on: Mind Your Language

By: Peter Gillberg

Peter Gillberg — Fri, 11 Mar 2011 20:38:11 +0000

Hi Abdul,

Not sure what you are referring to?

Cheers,
Peter

By: ABDUL KADHAR

ABDUL KADHAR — Thu, 10 Mar 2011 10:58:05 +0000

please send what type of software in this fields, next one what selling in SAP software India.

By: Daniela Schneider

Daniela Schneider — Mon, 07 Feb 2011 17:15:29 +0000

It is not really a comment to this issue, but a good tip for your website topic “software support marketing”;
I’ve disovered the perfect tool to offer all users of my client’s software a support platform: “getsatisfaction”.
It is structured in four areas: as a question / report a problem / share an idea and give praise.
Users can enter their question, problem, idea or praise and any other registered person can answer this – as well as the support team of course.
The company can also insert company updates – e.g. to announce a new release – and link to further support sites or helpful documents.
We use it as a kind of FAQ – as we just have established it. I’ve created a “user account” and was feeding this with support requests the company had received by email. I hope to get more registered members soon to let it become a vivid platform (big companies as Microsoft use it, too!). So it helps you reduce your support effort – as other users migth give answers. As we have announced in a press release and promote it on the website new users have a look at it. They may find their solution there and don’t have to get in contact with us – what reduced the incoming support requests in our mail accounts.
I guess it is a nice tool to offer quick, competent support and to get an idea about how users feel about certain features. You get an idea of the mood and what is wanted. So you can improve your software – concerning usablity, features or help texts …
I really like it (but I’m actually not convinced about the statistics they show you – the site visitor numbers seems way too high).

In the moment they don’t support multilanguage yet.

By: KVG Menon

KVG Menon — Fri, 14 Jan 2011 10:56:37 +0000

am into online school management software product marketing
what preference I should take into consideration before
marketing the product. We concetnrate in Indian Market

KVG Menon
Kerala India

By: Peter Gillberg

Peter Gillberg — Mon, 01 Nov 2010 14:45:26 +0000

Hi Vishal,

That’s very difficult to say. What products do you have?

Cheers,
Peter

By: vishal

vishal — Mon, 01 Nov 2010 11:08:43 +0000

what a marketing guy should do before the presentaion of Software.
In the company in which i am working having lots of Products so how to select the product to which i should sell.

By: Karl K

Karl K — Fri, 03 Sep 2010 18:17:56 +0000

Just a note that we should also consider who the target market is before evaluating terminology used. I would be the target market for Autonomy’s new offering and understood the language used with no need for dumming it down.

Too often I see advice offered on copy and positioning by people who have no point of reference on what is being offered or the intended buyer. What’s meaningless to the masses may be a very well targeted message to the intended audience.

That said, the video is potent proof that the reverse situation is sadly more often the rule rather than the exception.

By: Peter - Software Marketing Secrets

Peter - Software Marketing Secrets — Wed, 01 Jul 2009 21:33:35 +0000

A couple of minutes after publishing this article I received an industry letter.

The first paragraph reads:

“A result of Autonomy’s acquisition of Interwoven, Autonomy Interwoven TeamSite integrates Autonomy Interwoven’s Web content management platform with multivariable testing and closed-loop analytics to provide a “meaning-based marketing” approach where the software understands the meaning of, analyzes, and acts on all forms of information.”

I thought it was a good example…