Comments on: Sell More Software Online – 10 Tips

By: Chad Wilson

Chad Wilson — Thu, 12 Aug 2010 07:44:10 +0000

Good post. Those are really nice tips on selling more software online. You could follow those helpful tips while combining with your own selling strategies.

By: Ruturaaj

Ruturaaj — Sun, 13 Jun 2010 18:25:15 +0000

These points are really nice. There are two important factors that a start-up company/individual software business person may face while thinking of implementation of these points: They may not have the website presence and they may not have good sized opt-in email subscriber list to advertise their product. How to handle the situation under these circumstances? Also, there is no mention of “online market survey”, “shortlisting your main competitors” and “software submission to several different download websites”. I’m curious to know opinions from you all experts on these factors too. Many websites offer advertisement slots on their websites and websites like Download.com offers “software review”. How does this help? Personally, I’ve seen that web pages using Ajax to give Web 2.0 look-n-feel and thereby avoiding unnecessary page refreshes or traditional pop-up windows attract people these days. Website look-n-feel as well as making the screenshots look good are two equally important factors, I feel.

Thanks for this excellent article and I hope you will continue sharing your experience with all of us!

By: Turner

Turner — Tue, 29 Dec 2009 16:17:24 +0000

Salesforce uses a Software as a Service (SaaS) model rather than a traditional locally installed application. It is accessed online through your browser. I imagine that’s where they are coming from with their 800-No-Software as in “No installation is required”. I agree they could pick a better number, maybe 1-800-SaaS-is-Best or just 1-800-Salesforce. Someone there must think its cute. Although, getting too cute can turn ugly in a hurry.

By: Vivek

Vivek — Mon, 16 Nov 2009 06:26:08 +0000

Tips are really good in helping small businessman to start online business!

By: Preetham

Preetham — Sun, 08 Nov 2009 18:45:19 +0000

Thanks a lot for your clear cut points/tips on online sale system. It really helps others especially startups !!!

By: Software Marketing

Software Marketing — Thu, 12 Feb 2009 12:17:13 +0000

Good points here – nice!

By: Mark

Mark — Sat, 01 Sep 2007 21:09:33 +0000

Just wanted to let you know that I think your tips are good. However, while it’s easy to summarize how to successfully sell software online, implementation is sometimes a bit different. However, I think that analytics play a huge role in gauging the success of any online business and in software sales, can be critical to understanding the patterns of visitors to your site. For example, if customers are hitting the “online demo” page but leaving and not filling out a form or taking some other action, then you would know where your conversions are failing.

Anyhow, constant analyization of traffic, and the tweaking of any online business/site is part of the formula for success.

Just my two cents…

By: Software Marketing Secrets » Benchmark Online Software Sales

Software Marketing Secrets » Benchmark Online Software Sales — Fri, 31 Aug 2007 08:42:08 +0000

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By: Peter - Software Marketing Secrets

Peter - Software Marketing Secrets — Tue, 24 Jul 2007 07:57:23 +0000

Hello Linda,

Thank you for your tip. I will definitely write a post about that.

I took a quick look at your website and a few things I would like to comment on:

1) You are not collecting emails or any info when people come and download. You will then not be able to contact people in the future even if you have spent work and dollars to drive traffic to your site

2) The product description on the product pages are very difficult to read. You could increase font size and split it up into 2-3 line paragraphs.

3) I find it strange that you have about 300,000 in Alexa ranking, but no Google PageRank. I can see that you started this year, but you should still have some pagerank?

Best of luck with your business,

Peter – Software Marketing Secrets

By: Linda Godsw

Linda Godsw — Tue, 24 Jul 2007 05:25:11 +0000

I learned a lot from these ten tips on turning vistors into software buyers. Howerver, how can I attract more vistors to my website? I think this is a basis for the application of these tips.