Comments on: Six Reasons Why You Should Build Brands

By: software

software — Fri, 25 Dec 2009 05:52:34 +0000

This article shows you the what you may be missing if you’re not working on building a recognizable brand for your products….

By: Software Marketing

Software Marketing — Thu, 12 Feb 2009 12:20:59 +0000

Great article. But I think it leaves a major question unanswered. Is it worth the time required for small businesses?

I can see the theory, but does it translate to reality?

By: Swapnil

Swapnil — Thu, 21 Aug 2008 08:33:53 +0000

Hye…

These six resones are really good one……

By: abdul hakeem

abdul hakeem — Mon, 12 May 2008 20:18:06 +0000

well the product should be branded

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Set AdWords Times to Save Some Dimes | The BookmarkMoney Blog — Tue, 25 Mar 2008 11:03:59 +0000

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By: bookmarkmoney.com

bookmarkmoney.com — Tue, 25 Mar 2008 11:01:32 +0000

Six Reasons Why You Should Build Brands…

This article shows you the what you may be missing if you’re not working on building a recognizable brand for your products….

By: Peter Gillberg

Peter Gillberg — Fri, 14 Dec 2007 09:32:31 +0000

Hi Mike,

Thanks for a great comment.

Please don’t spare me any questions. It’s very interesting to see any areas of branding that perhaps need more light.

Your questions has inspired a couple of more posts.

1) I will cover this more later, but in short a brand identity would mean the same as a persons identity. I define it as: “the distinct personality and individual characteristics by which a thing or person is recognized or known”

2) I will share a few ideas about names in a later post. About copyright and trademarks, I have a post about that as well.

3) How to build trust and interest in a brand – yet another post

Please do submit more questions.

By: Mike

Mike — Tue, 11 Dec 2007 14:01:17 +0000

It’s funny we should be discussing brands; I am beginning to develop a brand for my educational computer games. I have all kinds of questions on the subject, but to keep it short, here are some things I’d like to cover if possible:

1. What exactly is “brand identity”? I get teh general concept, but this term seems to be closely connected to things like logos and slogans. So when exactly is this “identity”?

2. Abut logos, names, etc. It seems that every name has been done, redone, and overdone. I searched many of the names I had in mind for my software, but all were taken in some way or other. What are some of the copyright things associated with brands? Is it necessary to have a trademark or copyright to do this?

3. I liked your “erroneous statements” on the introduction, because let’s face it – we can’t all be Microsoft. So how do you build trust and interest in a brand?

I think that’s enough (if not too much), so I’ll leave it at that. Thanks so much for addressing this topic.