Tag Archive: marketing

software marketing secretsLeading today’s social media platforms, at least in the perspective of marketers, Instagram, with 400+ million active users, is undoubtedly one of the best in terms of exposure it could give every business with.

  • In the US alone, there are now 64 million active users (projected to reach 111 million in 2019). It is also the preferred social networking site for teens in the US, blasting Twitter and Facebook.
  • Based on a recent study, millennial users spend at least 420 minutes on IG per month (Com Score 2015, mobile trends report).
  • Forrester Research revealed that IG users were 58 times more likely to share, comment or like a brand’s post than FB users and 120 times more likely than Twitter users.

To cut the long story short, “IG is the best for brands that want to reach out to audiences who are engaging.”

Tips to Rock on Instagram

Build a solid funnel so that you can start with conversions (turning people into subscribers or customers). Use the AIDA model! (Attention, interest, decision, action). Guide them to what you want them to do in the end – like subscribe to your mailing list.

Create a content that converts

For IG, bear in mind two things—value and great design, such as that from Foundr, which provides users with immediate value along with great design. However, make sure both elements are present—provide value while keeping them interested. You can create great pictures with apps like Typorama and WordSwag. Know what kind of content that your audience likes so that you can immediately bring value and make your brand human and down-to-earth.

While you can drive value to the content you post, you may want to create mixed messages for your audience by taking advantage of the CAPTION, which is important in framing your message and give it the context for your audience.

Create a line that people will want to read more. Use the caption to propose a decision for them, whether you want them to leave a comment, tag their friends or like your photo. It is all about asking them to make a decision.

Then, there is the bio link, one of the most important features of Instagram. It is also the only live link you can have on the comments or captions.  Without even saying, make sure that your caption and your bio link work together. For the best results, sell your idea through demonstrating the value that your audience could get if they click the bio link. To create a custom URL, you can use tools like Pretty Link or Bitly.

Following the bio link is the last component of your post, which is your landing page. This is the end of the sales funnel and it is where your audience will complete an action.

Create a fantastic landing page that is also optimized for mobile.  Make the process   easier for your audience and minimize the actions that they have to take; otherwise, they are less likely to follow through. You can prevent the problem by creating a non-cluttered landing page.

On the headline, be sure to tell your audience right away what you are offering them and what they can expect. Now to get the ROI, you should offer something truly valuable, something your audience will love.

Working the IG Network

Social comes first.

Take advantage of the networking opportunities. MAKE YOURSELF A PART OF THE IG COMMUNITY.

Connect with influencers, startups and entrepreneurs. As they say, “Your network is your net worth.”

Comment of their posts—keep these real, and not limited to ‘nice post,’ ‘wow’

Shout influencers out in one of your posts and do it in your caption or in your image. You can also reuse their image if they permitted you to do so.

Content strategies

One that may work is using only one promotional image out of every 10 images. Remember, it is more about giving and not getting in social media. Main reason is that people hate being advertised to.

Get help from your solid network and influencers in promoting your products

This is called the thunder clap wherein multiple influencers could agree on a specific time to promote your offers, exposing your message and brand to the people.

There you have a crash course on ways to maximize Instagram to your advantage and eventually create 10000+ email subscriber list.

Overall, IG holds a great potential to get engagement and create calls to action for your audience. But always remember the best tip “always gives value and make things very easy for your audience.”

Source: Smart Passive Income

digital marketing masteryWhen it comes to B2B marketing, a widening gap between masters of digital marketing and individuals still suffering from a disjointed experience is still obvious, a new survey reveals.

The latest survey conducted by the Stein IAS and Oracle Marketing Cloud analyzed data by comparing 300 middle-sized brands worldwide and found that a mere seven (7) percent mastered B2B marketing.

The study measured the respondents’ level of mastery and discovered a whopping 89 percent that still follows an ineffective digital marketing strategy to harness the benefits offered by the marketing cloud.

The results revealed a segmentation used in a majority of marketing techniques.  While various efforts  are done in order to create excellent content, along with timely distribution, most IT departments still fail at staying in tune with automated marketing campaigns.

Of the respondents, only six percent are considered master modern marketers, while the remaining majority is still in their developmental stages in terms of digital marketing maturity and mastery, even if there are now sophisticated tools.

Three Important Terms

  • Digital master, someone who is a customer-centric and early adopter of marketing practices and technologies
  • Second type of marketer is the digital pragmatist that has learned of mature tech channels and techniques
  • Third type is the digital explorer, a slow adopter of digital techniques and tools

Marketing Technologies Requiring Mastery Even of Basic Knowledge

  • CRM software
  • Content apps
  • Use of brands website
  • Marketing automation
  • Analytics
  • Data platforms

These are the components of a power toolkit for a great ‘connected experience.’ Top findings reveal that only six percent of the surveyed respondents could claim mastery of digital marketing, while the rest is categorized pragmatics based on the report, especially in the United States with 80 per cent of the respondents claiming mastery of the reach and attract development stage in the digital marketing world.

But because of a disconnected customer journey and content challenges, the nurture and convert, and engage and inspire categories are poorly performing. And even if all the respondents surveyed do well in terms of assessment of their technologies and people, lead nurturing and web optimization are still main areas needing attention and improvement.


Following the latest local algorithm update of Google, the local SEO rules have changed significantly. In this article, we will discuss the best options you have to improve your local search this year.


We are already in 2015 and a lot of businesses are already looking for new ways in which to improve their marketing plans. The annual survey Announcing the 2014 Local Search Ranking Factors Results by David Mihm presents local marketers with additional information on which ranking factors are most important.

His survey points to a trend towards the more traditional factors for ranking on the web. The Local Search Ranking Factors survey of 2013 has placed a big emphasis on the Google Places and Citations, but a study from 2014 showed that the most powerful factors are on-site signals and links.

A shift such as this one goes hand in hand with the recent update of Google’s local ranking algorithm, Pigeon. Although some local SEO experts stated they were not affected by Pigeon in any way, it is highly unlikely. The reason for this is that they took a more healthy local SEO approach, and as a result, their websites gained more authority.

What we are trying to say here is that you cannot fool the experts of Google. Whatever you try to do, you should always ensure you work towards better user experience, instead of trying to cheat the search engine into ranking your pages higher in search results.

If we take into consideration what we have already claimed about the Pigeon update and add to it the results of the 2014 survey on the local search ranking factors, there are 2 obvious tips for ensuring your local search success in the current year:

– Be awesome in every sense of the word

– Acquire great backlinks

It looks simple for sure but at the same time it is not that easy for implementation by local businesses. If you examine the websites of your competitors, you will see that nearly all boost similar content, and on top of that most of these lack inbound links.

But how are you supposed to be so awesome and what can you do to achieve it?

You should gather up all your energy you normally spend into trying to cheat the search engine and use it instead to ensure better user experience on your website.

Examine both your website and the websites of your competitions and determine what you can do to make yours better in any way. Knowing exactly what your customers are looking for on these sites, makes yours better in your particular vertical.

You should also be careful not to fall for some common pitfalls. Although these are too basic, we have seen a lot of websites tripping up on them:

– Lack of content on the home page. Both the search engines and your clients need to be aware of what you website is all about. If the main page of your site only has a banner or/and a slider and very few sentences, adding more useful content is a necessity.

– Very limited text on a page. Your website is constantly being examined for relevant and useful content by both your potential customers and the search engines. You can’t simply claim that you are selling the product X. Instead, you are required to provide additional information so that your clients are informed on the product or service you are offering.

– Keyword spamming. This outdated tactic is still employed by far too many websites. Including your keyword 100 times into a single page content won’t help you rank it any better. Try to determine whether your content is meaningful and provides useful information for the visitor. Dispose of excessive keyword junk whenever you can.

– Terrible use of title tags. Your title tags have no more than 500 pixels of width. If they span longer, they are truncated in search results. Your title tags are expected to summarize your content and not represent a large stack of keywords you use to try to rank better. It is a good practice to place your main keyword phrase at the start and put the name of your business at the end. Having 100 or more keywords in your title tag won’t do you any good. It only makes you look more desperate.

Local optimization is important – don’t neglect it!

As on-site signals are becoming more and more important, it is vital that you have your local optimization in place, especially if you are a Toronto SEO company. Google expects your site to include local signals, and it won’t do you any good if it doesn’t.

Although these are all basics from the old SEO school, few sites are doing local optimization correctly:

– Your title tag should include city or state. The title tag is increasingly important for optimization purposes, and if you strive to be relevant, you should also include your city or state.

– Your H1 heading tag should include city or state. It shouldn’t take the entire heading. The important point here is to mention your city or state in the heading of the page.

– Your content should include city or state. A great number of websites exclude city or state information from their content. Local search optimization won’t work if this is the case with your site.

– City and state information must also be present in your images’ alt text. The number of websites that still use alt text in their images never fails to amaze us. Alt tags provide additional information for your images, and this is very important since Google can’t see them.

– Your URLs should include information on your city or state. Try to include this information into your URL if your site permits it. This sends a strong local signal to both Google and your local customers.

All these tips are specific and for a reason – they serve to make your website better. Forget about ranking for a moment, and concentrate on making your site awesome in your particular niche to increase page rank and ensure better conversion.

expopppToday I’m proud to present another guest post. Our guest today is Nick Piscitello. He is running a business that creates Explainer videos for software companies and will give his take on guidelines to create an explainer video. Take it away Nick 🙂

Scalability; one of the greatest advantages to running a software company, being able to create a platform that can grow exponentially with the only thing holding it back: exposure and marketing.  Luckily online advertising has made it easy to get thousands of people to find your software and get to using.  This is awesome, however it has also made all of your competition jump on the same bandwagon.  This leaves dozens of options for consumers flying around out there and the core idea of your service going un-noticed due to the multitude of information.

This is where explainer videos come in.  They give the viewer your basic elevator pitch in a fun, engaging, and effective medium that cuts through all of the noise that is the Internet.  Explainer videos can help scale your business, increase conversions, and make you look extra professional.

My name is Nick and I have been running Completion Web Studios for over 4 years, in the rest of this blog I am going to detail some of the essentials to follow when creating an explainer video for your software company.

  1. Script Writing – The basic layout of your script should run as follows.
    1. Grab Attention – Best to use shock, humor or a question at the very beginning of your video
    2. Identify the problem – The most important step of the script (should consume 40%). This is how you connect with the viewer and where they really “buy – in” to your solution
    3. Present Service as a solution – List the benefits
    4. Provide some credibility – Awards, free trials, previous works, etc.
    5. Call To Action – Sign up
  2. Voiceover – You want to use someone with a bit of humor, professionalism and overall trustworthiness. Viewers see this voice as the voice of your organization.
  3. Animation – Your animation color scheme should match seamlessly with your branding guidelines, you want the video to look like it is an extension of your website. This will increase brand recognition of your company and overall just look really good

Adding screencast of your software can be a really effective way for viewers to get an insight as to what it would be like to actually use your software and see “This is a real thing” as oppose to just an idea in their head.

Overall you will need to do some customizing of your video for your company, but overall the process and the elements listed above are essential.  Feel free to check out my corresponding podcast on the topic here (https://soundcloud.com/completion-web-studios/podcast-2-how-to-make-an-effective-explainer-video-for-your-software-company128k-mp3-192k)

Nick Piscitello
Creative Services Director
Completion Web Studios