Tag Archive: Sell Software

Software Bundle Tactics

soft-bundle-tactics-smallerLearn about bundled software from Linkury software marketing experts.

No doubt you know what bundled software is all about; you may have even purchased a “package” of different software on a whim one day due to the credibility of the main piece of software that you wanted in the package.

To explain further, bundled software is when software is included with another product – it may be hardware in the case of pre-installed software on a new computer or simply as a suite of software that comes all packaged together.

Marketing your software is all about getting your software out there and recognized as the quality product that it is.

One of the major problems with this though, especially as someone relatively new to the field of marketing software, is that the chances are that you are a new participant in a very crowded playing field, and it is not necessarily the best software in any particular field that is the most successful sales-wise.

Good marketing plays a major role in getting your software onto the computers of consumers or whatever your target market is.

There are numerous methods for marketing your software with one of the better known being software bundling. We will take a look at what is involved in this process and why it works.

Stealth Bundling

There are numerous companies out there not the size of Microsoft or Oracle who have managed to develop their own software over the years and have gathered a strong following.

As an additional way of generating revenue, they market software for other parties also. They already have an avid and existing client base with the entire marketing infrastructure in place to target buyers for different types of software and perhaps more importantly, they already have a credible name in the marketplace for providing quality products.

Bundling your software with companies like this enables you to quickly and easily penetrate a market by riding on their coattails. It will cost you in revenue share but will more than make up for it in time and money saved on the marketing front.

It will also allow you to develop your own reputation in your chosen field of expertise. In this instance, your software is bundled with that of an established and better known software company.

Super Stealth Bundling

By integrating a dynamic installer in your software, you are using another company’s software for marketing purposes yet your software remains the “main game.”

A dynamic installer from a company that specializes in software marketing confers many benefits. It can place your software on the cloud with all the benefits that provides, it works from a marketing standpoint as it makes people who download the program feel as though they have purchased a quality product when they get updates without having to look for them.

And most importantly from a monetization perspective, it can generate revenues from Tier 1 advertisers whose association with your software gives it more credibility as well as revenue from downloads. From your perspective, the dynamic installer is easy to integrate and should be easy to customize to suit the look and feel of your software. A quality dynamic installer will be free to use but will cost in revenue share. In this instance, the software bundle is not perceived as a bundle in the eyes of the purchaser.

Software bundling is a proven method for marketing software. It is for this reason that it has been in existence for the time it has yet remains a valid software marketing method.

By Guest Author Joe Elton
Joe Elton is a software marketing expert writing on behalf of Linkury, in his free time he enjoys exploring social media strategies and is working on his own blog, stay tuned!

Software Monetization TipsSoftware Monetization Tips – Built Useful Software? Learn How to Monetize It.

Software marketing experts from Linkury share some useful monetization tips

You identified a need, were inspired, used your talent, and actually got off your backside (at least figuratively) and did something about it – you created a piece of software that will make the life of other people better in some way, shape, or form.

Now, unless you are an altruistic soul, chances are that you will want to be rewarded for your efforts; and why not, that’s what capitalism is all about – build a better mousetrap and the world will beat a path to your door; at least in theory. And this is what we want to address – how to turn that theory into reality so that you get to monetize your software and receive your just reward for your vision, talent, and hard work.

The Early Bird Catches the Money

You must start your marketing efforts almost as soon as you start creating your software, as proper marketing of your software is the key to monetizing it. These days it is easier, and cheaper, than ever to make a name for yourself (and your software) thanks to social media.

At the earliest possible opportunity you must find a community relevant to your software and start to not only frequent it but use it as your community to make yourself known as an expert in your field. In conjunction with this, you must have your own blog to which to refer community members.

Write articles for different blogs and communities and show the world that you are an expert in your field. Consequently, when it comes to marketing your software, you will have an audience ready and waiting to buy it.

Plan from the Start

Different versions of your software are a key and proven monetizing technique. You can give away the basic version to whet the public’s 16-Sep-13 5-11-11 PMappetite or give a free trial of the enterprise version so that power users can see all the functionality of your software. Obviously you must plan what each version of your software will comprise from the start.

Another nice touch is to incorporate a dynamic installer in your software. These can be found for free and, assuming the installer is cloud based, facilitates quicker and more secure downloads as well as ease of updates and potentially other monetization opportunities due to advertising that you may not have previously considered.

Partner Up

Sometimes you have to realize what your limitations are. You may be a great programmer but not such a great marketing and sales person.

This is nothing to be ashamed of; it is actually a very important part of business to know your limitations. If this is the case there are companies that specialize in monetizing software and can help you maximize the monetary potential of your software.

By partnering with someone you will have to give away part of your sales revenue but you will also be free to create other software as the marketing will be left to others.

Also, given that these parties specialize in software monetization, you may even earn more by not receiving 100% of the sales proceeds due to higher overall sales. This option is definitely worth considering if you don’t fancy yourself as the next Bill Gates or Steve Jobs.

Monetizing your software is important business. Consider how you want to go about it almost as soon as you have thought up the idea for your software.

By Guest Author Joe Elton

Joe Elton is a software marketing expert writing on behalf of Linkury, in his free time he enjoys exploring social media strategies and is working on his own blog, stay tuned!

Software Marketing DirectoryWe have added a lot of new links to our Software Marketing Directory.

But it is in no way complete and I would appreciate any suggestions to great software marketing resources online. It doesn’t necessarily need to be directly connected, just a resource that you as a software marketer has great use for.

If you have suggestions you can post them in the comments area at the bottom of this page or in the Software Marketing Directory section.

Check out the Software Marketing Directory

For you waiting for the articles about software branding, I am sorry that they have been delayed. I am writing on a few of them but as I want to have a high quality it takes time (in between all other work).

All the best,

Peter – Software Marketing Secrets